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Position Summary

The Marketing and Digital Initiatives Coordinator increases the visibility of the Museum and expands audiences by leading the Museum’s digital engagement tactics and contributing to overall marketing efforts. The Marketing and Digital Initiatives Coordinator is responsible for managing the Museum’s social media channels, including content development, scheduling, publication, reporting, and optimization; overseeing email marketing strategies, including the creation and distribution of a weekly email newsletter; and managing the online events calendar and contributing to content development for the Museum’s website. The ideal candidate will have a passion for social media and website management, excellent writing skills, proficiency in analytics, an eye for design, and interest in art and museums. Reports to the Manager of Marketing, Communications & Visitor Services. This is a part-time position with 15–19 hours per week.

Job Description

Primary Duties & Responsibilities

  • With the Manager of Marketing, Communications & Visitor Services, determines content strategy for the Museum’s social media channels, email communications, and website that best generates engagement with the Museum and drives attendance. Develops creative content, including photography and video, consistent with the Museum’s voice and identity and targeted for each channel’s audience. Conceptualizes new avenues for reaching audiences based on current digital media trends and initiatives, including those being implemented by the University and peer institutions, staying abreast of news about artists and events the Museum could share or respond to online.
  • Manages day-to-day digital marketing activities, including maintaining the social media calendar, publishing posts, and responding to comments and messages; coordinating and publishing the Museum’s e-newsletters and email campaigns; managing contact lists; updating the Museum’s website in keeping with best accessibility and SEO practices; and ensuring Museum events are featured on related online calendars.
  • Tracks and reports on social media, email, and website analytics, offering data-driven recommendations for improvements and adjustments.
  • Assists the Manager of Marketing, Communications & Visitor Services with other marketing and communications initiatives as needed, such as advertising strategy and media buys, including paid social media, and partnering on special projects with Museum Visitor Services and University Advancement colleagues.

 

Preferred Qualifications

  • BA/BS degree in art history, journalism, communications, marketing, or a related field.
  • Experience using social media platforms (such as Instagram, Facebook, YouTube, and X) for business purposes and email services such as Constant Contact.
  • Proficiency with CMS platforms and proficiency or ability to become proficient with web analytics tools and reporting.
  • Proficiency with MS Office and graphic design and video editing software, including Adobe Creative Suite.
  • Proficiency with SEO/SEM.
  • Familiarity with cultural institutions and higher education environments.
  • Interest in art and art museums.
  • Excellent writing and editing skills and outstanding interpersonal communication skills.
  • Strong organizational skills and ability to work independently and efficiently in a fast-paced environment.
  • Detail-oriented and proactive.
  • Ability to work with diverse groups of people and nurture an equitable, inclusive, and accessible experiences for all audiences and users.

Required Qualifications

Bachelor degree and one year of relevant experience or high school diploma or equivalent high school certification and five years of experience.

Grade

G08-H

Salary Range

$20.76 - $32.21 / Hourly

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

This position is not eligible to receive benefits. Please visit our website at https://hr.wustl.edu/benefits/ to view eligibility criteria.

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.